Fast. Smart. Media Solutions built for the United States.

Where we buy — national broadcast, cable and Connected TV
Who we are

GTE USA is your performance-driven media advertising partner.

Fast in action.
Smart in strategy.
Built for the US market.

Part of the Global TV Experts network. Built for brands that move fast and demand proof.

Deep American expertise, the relationships that come with it, and global scale behind it.

Digital acquisition costs keep climbing and the signal keeps degrading. Television is how you build a brand Americans actually trust — at a scale digital can no longer reach on its own.

We are Fast, Smart, US focused.

We are GTE USA.

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The argument

TV is your strongest user acquisition lever —
and it complements digital perfectly.

Paid acquisition has hit a ceiling. Apple’s ATT (App Tracking Transparency) broke mobile targeting and attribution. Budgets pile into the same auctions, so costs climb while signal degrades. Past a point you aren’t buying new customers — you’re paying more to reach the same ones.

TV breaks that ceiling. It reaches audiences your digital buy has already exhausted, and it makes the digital you’re still running convert better. This isn’t TV instead of digital. It’s what makes digital work again.

And it reaches a better customer. Someone watching television is already sitting down, already in leisure mode, already looking to be entertained. That is the exact mindset your product is sold into — not an interruption between two other tasks.

It shows up in the economics. TV-acquired players skew higher household income and longer retention than digital-only cohorts, which means a higher lifetime value against a lower cost to acquire. You are not buying more installs. You are buying better ones.

46%
vs 19% for social media

America’s most trusted ad channel

Half of US adults rank TV most trustworthy. Social manages 19%. In a category asking people to deposit money, trust is the conversion rate.

$416M
national TV, 2024

The winners already proved it

US sports betting operators’ national TV spend in one year. FanDuel and DraftKings are the two biggest TV advertisers — and the two market leaders.

Higher LTV
leisure mindset, better economics

A better customer, not just more of them

TV audiences have a natural affinity with leisure — they’re on the couch, ready to be entertained. They skew higher income and retain longer than digital-only cohorts. Higher lifetime value, lower cost to acquire.

The halo
everything downstream lifts

It makes your other spend work harder

Branded search, direct traffic, app store conversion — all lift. TV doesn’t compete with your paid budget. It raises its ceiling.

Uncrowded
below the top five, nobody

You’re not bidding against FanDuel here

Below the top five, nobody else is advertising at scale on TV. For a challenger, that makes it the cheapest uncontested attention in the market.

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What we do

Services

Media works differently in every market. The US most of all.

We turn that complexity into measurable growth.

We act as a single point of contact for performance-driven media across TV, CTV, audio, and out-of-home, guiding brands on what works in the US market and why.

Our approach is grounded in data and accountability, with a clear focus on business impact. The US is the largest and most fragmented media market in the world — 210 local markets, a national broadcast layer, and a Connected TV (CTV) landscape splintered across a dozen competing platforms. Scale is not the hard part. Knowing where scale actually converts is.

From national TV and CTV to digital video, audio, out-of-home (OOH), transit and high-impact placements, we connect brands with audiences wherever attention truly lives.

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Team meeting around a conference table Casino gaming floor at night Group photo of the team in a modern office
Media strategy

Media Strategy

We build strategies fast, using real-time data to identify where audiences are shifting and how to reach them before competitors catch up.

Media execution

Media Execution

From brief to launch, we move with speed and precision, adapting campaigns in real time. Our global network delivers premium inventory worldwide, while local expertise ensures every placement is relevant and effective.

Performance reporting

Performance Reporting

We deliver analysis that cuts through the noise, showing you exactly what worked, where, and why — faster than the industry standard.

Sectors

Four gaming markets.
One television strategy.

Free · 21 pages

The US Playbook

Every vertical mapped. Footprints sized, buying routes explained, costs benchmarked, compliance and measurement laid out.

Team working together in a bright meeting room
“GTE USA pairs deep American market insight with the proven strength of the Global TV Experts network, empowering brands to make smarter media investments and achieve measurable growth.”
Peter Sengenberger  |  Managing Partner
Leadership

Built on Experience.
Focused on Results.

GTE has built a dominant presence across international markets over more than a decade. That foundation now backs the US team.

Peter has spent 25 years on every side of this table. Advertiser. Agency owner. Creative director. Ecommerce operator. Long enough to watch several channels go from cheap to crowded — and to have carried the number himself when they did.

One question drives the work: where does the next dollar go furthest? Not the fashionable channel or the flattering number — the one that moves the business. That means being honest when TV isn’t the answer, and proving it when it is, through incrementality testing and marketing mix modeling (MMM).

Brand and performance were never opposing forces. Most operators over-index on short-term performance and starve the demand creation that makes it work. Fixing that isn’t philosophy — it shows up as a lower cost of acquisition. He has run the paid-social and search machine that iGaming and mobile gaming operators live inside, so the constraints are familiar rather than theoretical: payback windows, install quality, a ROAS number that stopped moving, and a board asking why.

Leadership in discussion
Led by seasoned media and commercial leaders, GTE USA combines deep local expertise with global collaboration to deliver performance-driven advertising in the US market.

Leadership Team

Peter Sengenberger

Peter Sengenberger

Managing Partner
Bio
Ben Wilcockson

Ben Wilcockson

Director
Bio
Adam Shorts

Adam Shorts

Director
Bio
Get in touch

Contact

Tell us what you’re trying to do in the US. We’ll come back within one business day.

Thanks — that’s with us.

We’ll reply to you within one business day.

Something went wrong sending that. Email peter@globaltvexperts.com directly and we’ll pick it up.